Overall Score: 2/10
Founder: Greg Chambers, Doug Wellens, Chad Stalvey
Price: $47/month + upsells (up to $8000), $20/month (Affiliates)
Another day, another review. This time, Traffic Authority is in the spotlight. Can it actually make you a millionaire, as it claims? Or is it just your average, everyday scam?
What is Traffic Authority?
After you get started with a website, you’ll quickly find that the hardest thing isn’t actually creating content, it’s getting traffic. Even if it wasn’t, that’s what the review is about. So yeah.
Anyway, Traffic Authority (TA) is all about, well, traffic. At least, that’s what it looks like on the surface. It’s supposed to teach you how to get boatloads of traffic to your site, with special techniques.
If you’re familiar with any internet marketing product, you’ll know that the special techniques are really just throwing money at products in hopes of promoting them.
TA was created by a trio of marketers: Greg Chambers, Doug Wellens, and Chad Stalvey. I’m not too familiar with these guys, but after a bit of looking around it looks like they’re just your average gurus, skilled enough in the business to be able to make millions with these programs.
To be honest, TA is different from other MLMs, in that it doesn’t sell training, but rather traffic packages.
Well, the ‘training’ it does offer is really just tutorials for the tools it sells at ridiculous prices.
Now, I admit, traffic is really hard to get, which is why I suppose TA is a thing, but mark my words: TA will not help you out with that. Wanna know why?
Read the review to find out why!
The Traffic Authority Memberships
Traffic Authority has a variety of products available, but all have to do with traffic generation.
Keep in mind TA costs $47/month no matter what you buy with it. You can join for free, but buying anything means you have to pay the $47.
At first glance, TA has 3 categories on their main site. Check ’em out:
As you can see, there’s the Traffic Store, the Traffic Optimizer, and the Traffic Academy. I’ll go over each one.
The Traffic Store is the heart of TA. It’s where you buy the traffic (duh). These are the packages you can purchase:
Jiminy Crickets! That’s a lot of dough. Even the lowest level sets you back 200 bucks.
The sad thing is I’ve been so desensitized by other MLMs that $8000 seems little to me. But it’s still an outrageous amount for traffic!
It’s also worth noting that there’s no mention of where the traffic comes from. I wouldn’t say that’s as bad as the prices, but it’s still noteworthy.
Like many scams, TA takes advantage of newbies’ naivety and acts like these are deals. It’s easy to see why it’s an MLM.
This is what TA is all about. Overpriced traffic. This is simply a huge ripoff. I can’t see any reason to pay $8000 for traffic. It’s downright foolish to buy into this.
Optimizer is the ‘tools’ section. It costs $27/month and gives you access to tools that are supposed to grow your business.
The features include click tracking, capture pages, popups, timers, and other gadgets.
That’s a shot of all the features. You can see the site runs down the tools as if they were the greatest thing since sliced bread.
I chose that frame because it’s especially puzzling. They’re trying to sell landing pages for $27 a month (plus the original $47). So you’d end up paying 70 smackers a month just for something you can do for free with WordPress.com, or my preferred method, Siterubix.
Click tracking is pretty useful, but there are lots of free plugins that do the same. And there’s this cool free service, called “Google Analytics,” that tells you all you need to know about your traffic.
The bottom line is, it’s not really worth it to brag about common features. But it’s an MLM mainstay, so it’s included here.
You probably guessed it already, but Optimizer is a waste of time. The tools aren’t worth $27 a month, considering you can find them for free elsewhere.
This is supposed to be the training aspect. If you have any experience with MLM ‘training,’ you’ll know it’s mostly useless. And by useless, I mean it’s only geared toward promoting itself. At $97/month, is it worth it? I think not.
Whatever you learn from Traffic Academy stays in Traffic Academy. I know that doesn’t make sense, but it was fun to say. It’s kind of true, though.
The Academy teaches you how to promote your affiliate link (more on that later) on social media, or email, or even local businesses. It even offers a top secret method of getting more traffic to the link. Wanna guess what it is?
Buy more traffic!
From them, of course. For hundreds to thousands of dollars.
You ever had a friend who joined one of those essential oil schemes, and tried to get you into it? That’s what TA teaches you to do, only through social media. If you end up spending thousands, though, you’ll probably end up like your friend anyway.
So those are the memberships and products. I would dig even deeper, but there’s no more depth. And quite frankly, I don’t care.
You know who else doesn’t care? TA, because their main concern is their affiliate program…
The Compensation Plan
For those who don’t know, ‘compensation plan’ is a fancy term for affiliate program. And now you know.
Being an MLM, TA naturally cares more about its affiliate program than the quality of its products. But TA takes it to a new level. They do everything possible to make it clear that you’re gonna have to be an affiliate if you wanna make money. Just look!
some most all MLMs, TA’s affiliate program isn’t free. You have to pay $20 a month to promote TA’s products.
This is by far the dumbest thing about these programs. Why should you have to pay to promote? I personally know people who make thousands a month promoting Amazon products, and Amazon charges them nothing. Why can’t TA do the same?
Oh yeah, it’s a scam.
Anyway, let’s shine some light on the plan.
In addition to these, you make $20 for every Optimizer sale, and $50 for every Academy sale.
Those are some high commissions, if I do say so myself. Those rates are the only objectively good thing about TA. They’re the reason you’ll see so many glowing reviews online.
But they’re also the reason people buy them. It’s an open secret that the packages aren’t bought for their content. They’re bought for the resale rights. Yes, you have to buy a package to be able to earn a commission on it. Yet another sign that TA is an MLM.
So what if you’ve bought up to Silver, but a poor sap you referred buys Gold? Well, too bad, that $500 commission goes to your sponsor (the guy who referred you). You effectively have to buy everything to be able to get the most out of it. The evidence keeps building…
Let’s talk about the sponsor for a moment. Unlike most MLMs, TA splits the commission between you and your sponsor, claiming this will make the sponsor work harder to get you commissions.
Basically, for the first 6 sales you make of a particular product, the commission is split 50/50 between you and your sponsor. So if my referral buys Silver, I get $150, as does my sponsor. After those 6 sales, the split becomes 80/20, meaning I get 80% forever. The remaining 20% goes to my sponsor.
This is just a horrible idea no matter how you slice it. There is zero incentive for your sponsor to help you. He/she has already referred you, so they’ll get a share of your commissions anyway! They can do nothing at all and still get a guaranteed income. Well, not exactly, since most people don’t make any money with TA.
You’re probably wondering how I know that. Well, I’ll prove it, with the kicker!
“Kicker” is really just a word I use for income disclosures. And there’s a lot of disclosing here!
Check out that average income. Just look at it. This is a company that advertises $10,000 per month. How much is the real amount?
Between $500 and $2000 a year. That works out to between $42 and $167 per month. Not so grand, is it?
And look at that underlined portion. “Recently launched.” TA has been alive for 2 years. There’s no excuse not to have a full disclosure. Then at the bottom, you’re told point-blank that the hype is not a guarantee! Why are they doing it then?
TA is just really shady. This isn’t the only dishonesty they’re guilty of. If you try to sign up for TA without an affiliate link, you’ll still get a popup asking you who your sponsor is. You can literally put in any first name and you’ll get in. I tried it with “Mark,” “Samuel,” and “Rick,” and in each case I was assigned a different sponsor.
If I actually got in deep, those guys would profit without even having their links clicked! One of the downsides (upsides?) to a split commission.
I don’t know where else to put this, but TA offers a 30-day refund on “initial fees.” In true MLM fashion, they never say what those fees are. But it’s there.
Perilous Packages! The Traffic Authority Verdict
If it sounds like a duck, and looks like a duck, it’s an MLM. Er, that can’t be right…
I hate that saying, but it works well for TA. It’s an MLM scheme through and through, what with its paid affiliate program, along with the fact the only value of the products is that they can be resold. The prices are extravagant to boot!
You may have noticed I didn’t touch on the traffic aspect very much. There’s a reason for that. You’d have to be very gullible to buy into TA for traffic if you’re new to affiliate marketing/MLM.
I suspect no one does that anyway. They pay those huge sums to be able to earn huge commissions. And hey, experienced marketers are more than capable of doing that. TA would be a good idea in their case.
But TA doesn’t target those veterans, do they?
They target newbies, who unfortunately will think TA is a godsend while Google Adwords or Bing Ads do the same thing at a much lower cost. If TA is so good, why does everyone use Adwords?
As a matter of fact, newbies often don’t even have a website to begin with! That makes TA meaningless!
Don’t listen to the affiliates. TA is not worth your time. The money you would lose/waste/burn can be invested in regular traffic for the same results, or on a quality training program, preferably in affiliate marketing.
A Better Alternative
You probably came here because you’re new to online business and were interested in Traffic Authority. But despite what TA (and other expensive scams) want you to believe, MLMs are not the only way to start an online business.
Affiliate marketing is the honest alternative to MLM. Unlike programs like TA, where you have to buy things to promote them, affiliate marketing is free. You can also promote whatever you want, and your income isn’t dependent on the actions of your referrals!
Best of all, if you have the right training, you can secure a full-time income, while paying less than $50 a month (compared to the thousands that MLMs cost).
Wanna give it a try? I have a Super Program that will get you on the right track. You can join for free, and you get two websites right off the bat. You can see for yourself if online business is for you! Take a look at what it gives next to TA.
The bare minimum at TA is equal to the maximum you’ll pay at WA, yet WA provides more than TA does even with upsells!
Face it, working online isn’t easy. But it can be very rewarding. With the right training and support, you can be on your way to success.
What do you think of Traffic Authority? Is it something you would use for traffic? Got any questions? Leave a comment below!
Your trainee in traffic,