Six Figure Mentors
Overall Score: 5/10
Founder: Stuart Ross & Jay Kubassek
Price: $25-$97/month+onetime payments of $30-$2500+upsells
Website: thesixfigurementors.com
It’s time for another review from Makki’s Marketing! Today the product in question is “Six Figure Mentors.” Let’s see if this is legit!
What is Six Figure Mentors?
On the surface, Six Figure Mentors is yet another affiliate marketing training program, designed to get you six figures of income by teaching you how to create and run an online business. Pretty tight!
You can probably guess the truth is a lot less simple. SFM is in reality just another overpriced, MLM-like program, with the upsells to prove it. The training is ostensibly about how to get a business up and running, but in reality it teaches you to market SFM products to more victims.
The founders of SFM, “Stu & Jay,” as they call themselves, are veterans in the internet marketing industry. They launched SFM in 2010. After it deservedly failed, they re-launched in 2012. That should tell you a lot about SFM right there.
Many online reviews of SFM seem ecstatic. I suspected something, and sure, they were mostly affiliates. As you’ll find out in this unbiased review, SFM is an overpriced training course that’s so expensive any potential upside is lost.
What’s the Good News, Bub?
I always prefer a free trial or a demo before buying anything. So it’s good that SFM gives you a free one-month trial of its lowest membership. I can appreciate that.
SFM does actually give you something for free, and that’s a series of seven slick videos emailed to you over a week. While the information in the videos can easily be found elsewhere, it is something.
While there’s quite a bit wrong with the real training, I have to give credit where it’s due. Jay and Stuart are experienced marketers, and the content is actually useful. They teach you how to market your business, the technical stuff, and more. It’s too bad the training is only geared toward promoting SFM.
By now we know negativity sells, so let’s see the bad news!
The Bad News
Things aren’t always what they seem, especially with internet marketing programs like SFM. That last section was only half the story. I only put it there to have a good news section.
First, those free videos, while containing decent info, follow the same blueprint as other online marketing schemes, focusing mostly on the richness of the founders’ lives than on content. You also have to hand over your email, obviously, which, buy or no buy, adds you to a list.
As we’ll see below, there are many memberships in SFM, and thus many different price ranges. Unfortunately, the lower levels are practically useless, since the big bucks are only made in the high levels, and if you want “six figures,” you want big bucks!
That leads me to the affiliate program, which is how you make money in SFM. To put it simply, you gotta buy a membership/upsell in SFM to be able to promote it. That’s a huge red flag in affiliate marketing.
You shouldn’t have to PAY to promote something! Especially when that ‘something’ is thousands of dollars!
It’s time I got to the elephant in the room. SFM is absurdly expensive. And I mean break-the-bank expensive. You thought Empower Network’s $3000 book was a big deal? Wait till you see what SFM is capable of, matey!
The Six Figure Mentors’ Multiple Memberships
SFM has many products. I’ll try to explain it as best as I can. 
The main products are the memberships themselves: Student Access(formerly Intro), Basic, and Elite. You can see that they involve a one-time fee in addition to the monthly/yearly fee. I could spend a whole paragraph ranting about that, but I’m sure you can see how unfair it is.
Student Access: $29.95 + $25/month
This membership has a one-month free trial, so you can decide whether or not SFM is worth it.
As the name implies, Student Access gives you basic access to the DBL, or Digital Business Lounge. You also get live event recordings and an Introductory Module to SFM.
Crucially, you also get a landing page. This is how you promote SFM.
The most important feature (for SFM) is the personal consulting. You get assigned a coach who answers your questions. This coach serves one purpose, and that’s to convince you to upgrade to Basic membership.
You can forget about any real training in Student Access. If you want quality training, you’re gonna have to cough up for Basic.
Basic Membership: $297 + $97/month
That’s a pretty penny! Basic costs 300 greenbacks up front and nearly 100 more every month. This is where SFM starts to get pricey.
Basic gives you access to all SFM modules, as well as a Premium DBL membership. You also get weekly live webinars, and a new coach, who is there to support and guide you… and try to get you to buy the next level, which is Elite.
It goes without saying that Basic training is a lot more useful than the last tier, but no matter how you slice it, it’s still not the best available SFM or the whole internet has to offer.
The very fact that the personal consultant keeps telling you to upgrade proves that Basic is not the real deal. Funnily enough, after upgrading to Basic, the coach will tell you the real money is in Elite.
Elite Membership: $2500/year (!)
Yep, we started from the bottom ($29.95, in fact), and now we’re here. 2500 smackers a year. This is the end of the line.
Elite gets you live coaching by the ripoff artists themselves, Stuart and Jay. You also get everything the Basic tier entails.
But the main feature is the High Ticket Commissions. You’ll net 40% commissions on every sale you make, much more than the lower tiers. That’s pretty much it. Paying for Elite is paying for the right to promote it and earn $1000 per sale.
Now you may be wondering, “is this really the last upsell?” And you may ask yourself, “how do I work this?” And you may ask yourself, “how did I get here?”
Letting the days go by, let the water hold me down
Letting the days go by, water flowing underground
Into the blue again after the money’s gone
Once in a lifetime, water flowing underground
Oh yeah, this is definitely not the last upsell, as I (and everyone else) have come to expect with MLMs.
There are 4 DEA (Digital Experts Academy) programs available: Silver, Gold, Platinum, and Black. These are the biggest upsells I’ve seen so far.
Just look at those prices! Even the exorbitant Empower Network’s biggest upsell was equal to DEA Silver! Why? Why would you charge this much?
An Elite member will make $2000 on a DEA Black sale. In SFM’s mind, that’s enough reason to break the bank. Actually, this demolishes the bank and liquidates its assets.
Perilous Prices! The SFM Verdict
By now, you can probably come to the conclusion that SFM is simply not worth your time or money. I’m pretty sure ‘six figures’ is what you spend, not what you earn.
That being said, I wouldn’t say Six Figure Mentors is a scam. It does offer some good training, and they do warn you that success isn’t a surefire thing (though that disclaimer is hard to find…).
I’d put SFM in the same category as Empower Network: a somewhat decent product overshadowed by monstrous prices. C’mon, a $30,000 upsell? You could buy a car with that money. A Mercedes, preferably.
Look, as a young, carefree guy, I can only lose money on this. What about other people though? The people with families to support, or mortgages to pay? What happens to them once they burn thousands on a program that will get them nowhere?
If you’re rich, you might find some success with SFM. But if $2500 a year is a big deal to you, keep away from this program. I simply can’t justify paying through the nose for resources I can get elsewhere for much less.
Yeah, my #1 program does everything that SFM does (and more!) for much less. As a matter of fact, it’s free!
And I’m not gonna say it’ll make you rich quick. It won’t, not by a long shot. But with hard work, you’ll end up with an online business that promotes anything you want it to. Check it out here!
What do you think of SFM? You got any questions? Do you hate it as much as I do? Leave an answer in the comments below!
Your accomplice in affiliates,
-Makki
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I did the SFM thing for about 2 weeks before I smelled scam and ran. I agree with you, it isn’t “technically” a scam but they spend more time trying to sell you on new products than they do actually giving you anything worth of value.
I went through and did the $200 starter membership thinking I would at least give it a try and if their marketing training proved to be effective, sure I’d be willing to dish out some more money for even more training. But nope! This wasn’t even marketing training! The “sales funnel” they promote as their way off getting you to sell their product is just that: a sales funnel. There is no real training on how to do anything.
Bottom line: your review is spot on Makki, it’s not a scam but seriously guys, do you really want to spend $2500 just to continue to be sold to constantly unless actually getting your money’s worth? $20,000 for DEA Black?!?!?!
Take Makki’s advice: his #1 recommended program actually works.
That’s an incredibly cautionary tale Ryan. Looks like the $200 Basic training is just that after all. I think I may have even oversold the training after hearing your testimony. It’s truly all about SFM. Even if Black gives $2000 per sale, I wouldn’t wanna be the guy selling it to a poor victim. That’s just wrong, and I’m sorry to hear about your experience. At least you only fell for the Basic one. I’ve seen testimonies online of people losing tens of thousands on this SFM. With ripoffs like DEA Black, that’s not hard to do! Thanks for sharing Ryan. Your story will surely help other would-be SFM recruits out.
I came across this online when i was looking for ways to make money online and figured I would do some research before actually joining. That how I fell across Wealthy Affiliate. I’m currently with Wealthy Affiliate myself and you’re right. It does everything that this is supposed to do, without the scams and for way less and only ONE upsell to premium, to get access to training material. I would not trade Wealthy Affiliate for anything else in the world.
Hey Rayhana! You were very fortunate to avoid SFM. WA is truly the best possible way to get into internet marketing. The one ‘upsell’ it has isn’t even one, since you just go from free to paid. With programs like WA around, avoiding SFM like the plague is a no-brainer.
It never ceases to amaze me how some people are only too willing to take advantage of others desperate to improve their lives. (and they still sleep at night ) I was one of those looking for a chance to make money and help my family and lucky for me I found Wealthy Affiliate first where you get what you pay for and much more. I did join click bank and checked out the university they had there. Are Stu and Jay part of that ?
Great post /review you have here. thank you. Lee
It ticks me off too Lee. I just can’t stand to see people getting robbed just because they wanna be successful. I’m sure more people would be willing to work for success if programs like SFM didn’t promise it in a few weeks.
Happy to see you found some happiness at WA. Clickbank is a marketplace first, and I’m sure every internet marketer has used it at least once. Stu and Jay are not part of the CLickbank University, though. It’s a Clickbank program. Thanks for your insight Lee!
My God that is a lot of money! You’re so right – You should never be charged to promote somebody elses product. That’s like paying Apple to tattoo an apple sign on your forehead! Makes no sense. If someone is asking me to pay THEM to promote THEIR product I am done – Gone. Huge red flag there. Glad there are people like you to tell it like it is.
Yeah, that is the most surefire way to tell something is a scam. It defies logic and blatantly exploits the naivete of newcomers. Nice analogy Matt! Happy to see you enjoyed the article.
I am glad I ran across this post, after reading the post and reading the comments from people who actually tried SFM I am not going any where near it, I saw the price and said ‘high, but maybe worth it’, but after this review it doesn’t sound worth it at all. Thanks for the post!
That’s actually the thought process of many newbies. They get lured in with outlandish promises of riches, only to find themselves thousands of dollars under. I’m glad you found the post helpful Sam!
Really thorough review Makki. I hadn’t heard about this program until reading your review, and I’m glad I never got into it. Although it doesn’t seem to “technically” be a scam, it seems pretty scammy since the cost is so high and the benefits seem so low. I mean the goal should really be to start making money and not spending a ton of it! I’m sure it could probably work and it probably does work for some people, but not the majority, which becomes kind of a problem when you’re spending that much on a program. Thanks for the great review. I know I’ll definitely be staying away.
It’s not that SFM is a paid program (Wealthy Affiliate is too), but the price is too high. These prices are what you would spend on a real business. You could franchise a Starbucks with $20,000. The people who succeed with SFM are either extremely rich, extremely lucky, or work for the company itself. Thanks for your insight Pete!
Whoa, the upsells at SFM are plain robbery! I wouldn’t touch SFM with a ten foot pole!
Sorry about my ignorance, but what does DEA stand for?
Thanks so much for all the detailed reviews you do Makki, I really enjoy reading them. Of all the blogs within the “make money online” niche, yours is by far my favorite.
You can say that again. Well, it’d be a Power Pole for me, but same thing. It’s blatant theft, or at least it feels like it. DEA stands for Digital Experts Academy. I’ll edit the article to make it clearer.
No problem Ian! That sure is some hefty praise. I’m honored! Thanks for your encouraging feedback!
Hey Makki, I’m glad I came across your blog. I got an email from a so-called “guru” telling me I’ll get rich pretty much overnight with this system. My natural scam alerts were going off hard as soon as I saw the landing page.
But after a little research I found your review to be the most convincing so thank you so much for this!
Those gurus can be pretty convincing, I’ll admit. I always take those emails with a grain of salt. They will overhype anything. It’s a good thing you decided to research before buying in. And it’s a better thing you arrived here! Thanks for visiting Brandon, and glad I could help!
GREAT POST!!! I absolutely hate the fact that people buy this crap!! These guys are snakes who are robbing people blind by selling them a pipe dream. Thanks for shining a light on them!! Hopefully people will read this before falling for their trap!!
It’s incredible the lengths people are willing to go to get rich easily. Cons like SFM have given newbies the idea that quick riches are possible. They’re certainly not, of course. Thanks for your feedback Shawn.
Wow, I’m really glad that I read this! I have been looking to build up my own business, and the training that this company offers sounded really great. Reading the facts that you’ve outlined so clearly here definitely has me thinking twice! I really want to pursue my own niche and learn how to do that better. Programs that claim to offer training to help you succeed in business really should make good on the offer, not use your desire to learn and grow to sell to you. Thanks so much for sharing this information and saving me a headache and probably a lot of money, too!
Glad it was of some use Deedee! Programs like SFM wouldn’t be much help if you wanted to promote anything other than SFM. If you listened to companies like these, you would think affiliate marketing is only promoting marketing products. Sadly, that doesn’t stop people from buying in to these exaggerations. The temptation can be very strong. Thanks for the insight!