How to Use the ClickBank Marketplace – A Quick Guide

clickbank logo

In the crazy world of affiliate marketing, there is one constant: you need products to market. Otherwise you’re just an affiliate…

Now, while there are lots of ways to find affiliate programs out there, the best method in my humble opinion is to use a marketplace, which is where numerous vendors post their products to promote.  And I’m gonna show you how to use the Clickbank marketplace, the biggest and most profitable one there is!

Hold Up, Bub! What’s ClickBank?

Oh yeah, I guess I should introduce ClickBank. It’s a writing thing. You have to set something up first before explaining it.

What is ClickBank?

ClickBank is, quite simply, a place where vendors, or digital content creators, are able to show off their digital goods to affiliate marketers. All you have to do is choose something.

While it’s not the only affiliate marketplace (JVZoo is a notable rival), ClickBank is by far the biggest, and to some, the most profitable.

If you’re looking to promote some products on your website, ClickBank is a great place to look. And I’m not just saying that because I’m writing an article about it. OK, that’s part of the reason.

You find products in nearly every niche, so no matter what your site is about, you will find something.

Now that that’s taken care of, let’s delve (dive?) into the marketplace, and see what we’ll find!

The Marketplace

ClickBank’s marketplace is of course where you find products to promote.

When you log in (create your account here), you’ll get to the marketplace (is that word starting to sound weird?).

clickbank marketplace
Do you want to be a better singer? Oh wait, I’m not promoting that, am I? So forget it.

This is but a snapshot of what the marketplace looks like. It’s actually kinda uselessly broad. I literally put it there for aesthetic purposes. Why am I telling you this again?

There’s a lot to cover, but the first thing I’d like you to notice is the category. This shot was taken in the Arts & Entertainment category, which is my favorite one. But if you scroll down, you’ll see the wealth of choices they have! clickbank categories

That’s a lot, huh? Betting, cooking, jobs, games…even spiritual stuff makes the cut. This is one of the reasons why the site is so popular; it has something for everyone, no matter the niche.

This was long enough that I cut off most of it. I care about user experience more than hyping. You can quote me on that.

But enough about categories. Now let’s see listing to promote!

Product Listing Example

Many people are often confused by the listing format at ClickBank. I don’t blame them. I was totally lost my first time around.

how to use clickbank marketplace
Just imagine if you had a few thousand followers and just 10 of them bought Affilorama. Dollar signs everywhere!

Hey look, it’s the upsell-laden Affilorama! I did a pretty good (totally unbiased here) review of Affilorama, and while it’s certainly not #1 (ahem), it’s really not half-bad.

…Anyway, take a gander at all those stats! The first one on the list is the initial $/sale. This little number is simply how much you would earn for each successful sale of Affilorama. In this case, $65. That’s not too bad! This is an average though, so the actual number could change.

The Avg Rebill Total and Avg %/rebill go hand in hand. Since Affilorama offers subscription memberships, it gets this stat. The Total is, well, the total of how much the affiliate makes on each sale. So basically, every time you get someone to sign up to Affilorama, you will earn $538 over time. The Avg % shows the percentage earned on each recurring payment. You get 50% in this case.

The highlight is the Avg $/sale. This is how much you earn from one customer after all is said and done. So once a customer is done with Affilorama, you’ll most likely have earned $510. The Avg %/sale is the percentage earned altogether. So you would earn 50% on a customer in the end.

The last one is Gravity. This is a crucial stat that’s often misunderstood. The following is a description taken from ClickBank’s website:

ClickBank Gravity
They trademarked Gravity?! What? Copyright laws are something else!

In other words, the higher the Gravity, the ‘hotter’ products are and the more likely they are to sell. Affilorama’s 46 Gravity is mediocre (some affiliates look for 300), but a higher score means more competition.

The twist here is that Affilorama is actually in a good range. It doesn’t have a lot of competition. The higher scores are often hyped up products that fizzle out after launch. You’ll have an easier time selling Affilorama than bigger products.

I wouldn’t look into Gravity very much. Focusing on it is a foolhardy tactic, especially for newcomers. You’ll be outclassed by the bigger fish in the affiliate sea.

ClickBank Listings
Upsells are the permanent, cancerous tumors of internet marketing.

See those little icons down below? They stand for various aspects of the product. Besides the obvious flag=language, there are some useful ones:

Affilorama has both single-sale and recurring billing products. Cool! It also has upsells. Yuck. Disgusting. Garbage.

As you can see from this single listing, you can earn hundreds just from one sale. That’s a good reason to use ClickBank.

Now that you know the basics, you have to promote the product.

Promoting the Product

You just click the big ol’ “Promote” button and enter your username. That gives you a Hoplink. That’s it, really.

ClickBank uses Hoplinks, which are just affiliate links with a different name.

Since many affiliate programs require emails and signing up and stuff, the ease of getting a link in ClickBank is another reason why it’s so popular.

Once you have a link, you’re gonna have to do your own thing, whether that’s on social media, your website (don’t have one?), or email.

You need to accept that unless you already have a presence/following online, it’s gonna be hard to promote any ClickBank product. If you don’t know where to start, I can help you out right here.

ClickBank Tips

When browsing for products, it’s important to keep a few things in mind.

First is the price of the product. You don’t wanna be promoting $800 items. Those are hard to sell. Remember our case study up there? Affilorama’s base membership is $67 monthly. While I don’t think that’s worth it, it certainly is an affordable price. Reasonable prices are the best prices.

Next, I’d advise you to do at least a little research on the product. I reviewed Affilorama before, so I know enough to form an opinion on it. Despite the presence of better competitors, I would still sell it, since I know it’s a legit, useful service.

That brings me to the next point. Unfortunately, ClickBank has a reputation for… scammy products. Many are overhyped, over-exaggerated, get-rich-quick schemes. Not really full-blown scams, but definitely misleading. Some people frown on ClickBank for this reason, and they have good reason to.

The fact that most listings are digital doesn’t help matters, either.

Luckily, ClickBank will refund customers in most cases, whether the vendor wants to or not. Their payment and customer service is superb.

The point is, do a little research, read reviews (like mine!), and then decide.

High-Commission Corner! ClickBank’s Efficacy!

I’m certainly no ClickBank expert, but I would say this info is enough to get you started.

All in all, I would at least try out ClickBank if I hadn’t already. It’s a legit moneymaker with a huge variety of marketable products.

Well, if you have the know-how, of course. Affiliate marketing can be a tough nut to crack. Maybe even harder than the macadamia nut. But rest assured, any serious affiliate will find themselves using it at least once. It’s certainly worth a try.

While ClickBank is an effective program/marketplace, it doesn’t teach you everything about affiliate marketing. Or website design and creation. Or getting traffic to click your links. Have no fear though!

My #1 super-program, Wealthy Affiliate, is what you need if you’re getting started in affiliate marketing and want to take advantage of marketplaces like Clickbank. It provides step-by-step training and even lets you sign up and create 2 websites all for free!

Check out My Super-Program Here!

Thanks for reading this guide of mine! Have you used ClickBank before? What was your experience? Do you have any questions about the marketplace? Leave an answer in the comments below!

Your mate in marketplaces,







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22 thoughts on “How to Use the ClickBank Marketplace – A Quick Guide

  1. This a very honest review. I’ve worked with ClickBank before and it is exactly as how you portrayed it in your review. Nice job with the accuracy. I feel ClickBank is one of the best places to do business as an affiliate marketer. Great Work! 🙂

    1. It’s good to hear some feedback from another ClickBank user. Happy to see we have similar experiences with ClickBank, Abdullah. Thanks for commenting!

  2. I have not used Clickbank before, but I’ll look at it and will watch out for the spammy products you warned about. The marketplace looks like an effective way to find some viable products. Very informative guide on using the Clickbank marketplace. Thanks for sharing!

  3. Great read. I just joined Clickbank and feel overwhelmed on how to get started with it. This really helped me understand it. The Gravity is a confusing one, especially. Thanks for being clear and detailed. I will also look in Wealthy Affiliate to help me make the right steps.

    1. Hey Mark! ClickBank is kind of puzzling when you start, but with proper research you can surely pick the right products. I highly encourage you to try WA, and wish you success with ClickBank!

  4. Great post. You are right that ClickBank does have a lot of products to promote and they make it all very easy to use. Some sites like ClickBank seem to make it more difficult to find products and promote the products. The only thing about ClickBank I have found is that there seem to be a lot of dodgy products offered there. Have you found this as well? I guess you just have to choose your products carefully. Do you research your products before you promote them?

    1. Hey Margaret! As I said in the article, ClickBank has a reputation for low-quality, scammy products, like Coffee Shop Millionaire, for instance. I always be careful to research any item. Unfortunately, many of the best selling products are only best sellers since they’re newly launched, and affiliates are doing their thing. In the end, it’s up to you and your conscience. Do you want to easily sell a scam? Hope this helps!

  5. This was a very accurate review based on my experience so far with clickbank. Although I have yet to master clickbank I certainly learned a lot on here, especially about gravity. Like you said, it’s often a confusing subjuect. I think you gotta find products in the middle. I find that products with too low gravity aren’t very popular or don’t sell for much. Products with high gravity has high competition. So its best to be in the middle.

    1. That sounds about right Matt! So many beginners target the high gravity products, and make few sales, if any at all. And the low gravity items are low because they don’t sell in the first place. You gotta strike a balance. Thanks for the insight!

  6. Good job, Makki. I enjoy your style of presenting material (“Hold up, Bub!”). I haven’t dived into ClickBank yet but it’s on my radar and when I do move ahead, articles like this will be a great resource.
    Keep up the great work!

  7. Good review Makki, you are spot on with Click Bank. I use them quite a bit and their marketplace is pretty unique to say the least. i had no idea about the Gravity feature, definitely going to pay more attention to that. Seems like it would be a good way to gauge how well I am doing selling products in comparison to other affiliates out there.

    How would you say Click Bank stacks up to Commission Junction?

    1. Hey Ryan! It’s a good idea to keep Gravity in mind, but remember it’s not the only metric you should be using. Consider all stats before choosing.

      ClickBank’s commission rates are the highest among affiliate marketplaces. That’s a key advantage it has over CJ. But while ClickBank products are often low-quality and sort of obscure, many products on CJ are well-known to the general audience. It’s just a matter of preference. Thanks for sharing, Ryan!

  8. Once again I read something here on your site that I have heard of before, but have no idea how to use it! I’m glad you keep happening to write about things I need to learn about. I have attempted to use ClickBank before, but I didn’t understand the layout and what I was looking at. Seemed pretty confusing. You have made it easier for me to understand and I think I’ll give it another go. I’ll be sure to check out this post again as I go, so I can understand what I am doing! Do you think ClickBank is better than Commission Junction? Not sure if I’m a huge fan of that one just yet. Thanks!

    1. Hi Summerly! It’s great to here the article helped you out. I almost got turned off myself, but I went back since it is an effective marketplace. I hope you have more success this time around!

      I personally prefer CJ, only because its section is more mainstream than ClickBank’s often low-quality products. But CB pays more, so if money is your only concern, then I’d go for ClickBank. Thanks for sharing Summerly!

  9. Hi Makki,

    I am starting to use ClickBank to promote some products. I just understood what Gravity meant after reading your explanation. I think I will go there and search for a better gravity product.

    Again, thank you!

    1. No problem Arief! If you’re just starting out, this guide came at a good time! I’m really happy to see I could explain Gravity effectively. Good luck on finding a better product!

  10. Thanks for this article on Clickbank. While I do have a ClickBank account that I use, a lot of things made absolutely no sense to me. That’s no longer the case after reading this article. Thanks for explaining all of the important things to know about ClickBank. Maybe I’ll find a bit more use out of it now that I know what I’m doing.

    1. I do agree that ClickBank can be confusing. But it’s great that you understand the listings now. Hopefully you find some success! Thanks Carson!

  11. I’m glad to hear great posts about ClickBank. ClickBank is one of affiliate marketplaces I liked, and I did create an account with them but I did not continue. It’s good to know all this, it is a great company for people to affiliate. Thanks for your post, good job.


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